Search engine optimization is the process of tweaking your website for improved performance on the search engine results pages. It is a massive business and a powerful process. There are those who would say that SEO is best left to the professionals. Pay no attention to that.
Break up long articles into shorter parts. Long pages don’t carry as much weight with the search engines as short ones do. Additionally, visitors aren’t likely to read through articles that are very long.
To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. For example, if you have a website about Maine Coon cats, then use “Maine Coon” as well as “Main Coon” and “Mainecoon.”
To hide something, create a robots. txt file and having it placed in the root directory. The contents of this file will direct the search engines to ignore certain parts of your site.
Increase your PageRank by attracting new visitors and establishing rapport with them. You want them to remain on your site as long as possible. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. ) has some bearing on the site’s Page Rank. Discussion mediums such as forums are a good way to interest visitors in spending time on your site.
Use a properly descriptive title tag to make sure that search engines can best understand the content of your web page. However, do not go past sixty characters, as most engines do not even bother displaying anything after that. The search engines will also give much less weight to any terms after the 60 characters.
Do not use Flash on a website that you want to search engine optimize. Flash is slow to load and is unreadable by search engine crawlers, so Flash file text is not going to be indexed. It’s important that your website’s content is easily visible to search engines.
Proofreading is an important part of any website, but it is often forgotten by site owners. Your website should be very clear and easy to read by your readers, as well as the search engines. Make sure that you proofread all of your work, as a misspelled keyword is useless.
Take advantage of free social marketing sites. Get to know more than Yelp, Facebook and Twitter. A lot of social networking sites will have to do with what people enjoy, like a group of religious people or people that take photographs. Participate on those that are directly relevant with your business.
Many site owners forget to check their sites for grammar issues, even though that is one of the most important things about owning a website. Make sure both your visitors and search engines can easily understand your site. If your website or keywords have bad grammatical or spelling errors, then search engines may rank your site lower than you’d like.
Try boosting your online presence using the free local listings through Yahoo! or Google. These free services offer you ways to make your site more visible, bringing in more visitors. The value of free advertising should never be overlooked.
Add a keyword-rich site map to your website. A site map is a navigational tool on your website that gives links to all the different pages so that viewers can easily find the specific page they’re looking for. A search engine will also use your site map to give you a higher ranking because one of the things that they are looking for is how easy your website is to access.
Many of the same principles of optimizing your business to rank well with search engines are also used for optimizing your business to please your customers. Many businesses seem unaware of this symbiotic relationship.
You can optimize your website using captions. Use captions filled with keywords to help increase your website’s visibility and traffic.
Put yourself in the search seat and ponder as to what keywords you would use to locate your website. Then ensure these keywords are prominent throughout your web pages. These keywords should be in the titles and all over the content, but you need to avoid overusing these keywords because this can cause your site to be labeled as spam by the search engines. This is why you have to find a balance.
While you may be tempted to write for the search engine bots that will scan your website, you must focus on writing for human visitors first. Although keywords are important to search engines, keep in mind that it is people who make the purchases. Your site should be easy to read over. If it is hard to read, success won’t come.
Join the BBB or the nearby Chamber of Commerce to boost your SEO. This can increase your relevance with searches that are local because these organizations automatically link to your website. You also get the added benefit of trust and legitimacy by maintaining a good rating with the Better Business Bureau.
Make sure to write for human readers when doing your search engine optimization. It is essential to include the keywords for the bots, but the bots are not your customers. You need to make your site accessible for humans too. One that isn’t will definitely not do well.
On-page SEO is critical to article marketing, so do your homework and due diligence. Strong Google ranking can make or break your traffic volume, so be certain to have an optimized site.
While it is a field of great complexity with room for full-time professionals, search engine optimization need not be a closed book to the novice. It is possible to do a good job optimizing your site by yourself if you implement a few basic techniques like the ones you just read. Increasing site traffic is a perfectly attainable goal.