Search engine optimizing your site is a must if you want to be competitive. Search engines are the real information superhighway these days, and people are more likely to visit sites near convenient exits. Put these strategies to use, and your site’s traffic will explode.
Several articles on different topics are better than one long article on your website. Long pages get weighted less than shorter ones by the search engines. More importantly, your visitors will give up after a page or so.
To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. These meta tags are one of the main spots that the search engine bots use to determine what your site is about. For example, if you have a website about Maine Coon cats, then use “Maine Coon” as well as “Main Coon” and “Mainecoon.”
Header tags are important. Since you don’t want headers that are too big, you can implement CSS to reduce the size. Since search engine use headers in the ranking of websites, these tags are very important. Also, utilize H1 or H2 tags for important information about your goods or services.
You should look at the source codes on the websites of your competitors. This can show you how they use SEO on their site and which keywords they use. While you might want to avoid copying their methods, this type of stealth can help you figure out other keywords and strategies to try.
Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. There is more and more evidence available suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. These will have an effect on the ranking of your page. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.
Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Such language baffles any search engine, and therefore you should endeavor to develop true names for each URL that include an applicable keyword that makes sense in context.
To garner higher search rankings for your site, understand the benefits and uses of social media and use these free sites to get noticed. You may assume that you don’t need to go beyond Twitter and Facebook, but that’s not true. Some sites draw in people with specific interests. Join any that seem relevant to your niche, and use it as a method to promote your services or products and improve your ranking.
Search engines will best understand your web site’s content if you use proper descriptive tags. Use no more than 60 characters, because most search engines will not display content past that point. After 60 characters, search engines also weigh terms less highly.
Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. The text for this meta tag should not exceed 30 words. The entire page should not be more than one hundred KB.
Don’t overextend by packing in too many keywords. The site should have around twelve or so keywords or key phrases that are going to tell people what your website is for. Use tools that are analytical so you can learn what phrases and words can net you traffic.
To make sure you have a page of your site that does well in search engines, keywords should be put in the URL of your page. If a URL has symbols or numbers that won’t be searched for, it is unlikely to rank highly in search engines. Making sure relevant keywords from your site and content are included will always help garner traffic.
Think about your title tag. The title tag will be one of the first things that visitors notice. It should a helpful description of your site’s content. Also be sure to keep it brief.
Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.