Search engine optimization is the process of tweaking your website for improved performance on the search engine results pages. This is also a profitable business area. Some may say that SEO is too advanced for regular website owners. These people are not right.
You should have just enough keywords to succeed at SEO. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%.
Use header tags to your advantage. Sometimes these headers can be too big, but you can use CSS to change the size. Headers are one thing that search engines use in the ranking process. To be sure the search engines use something relevant to your website, use H1 and/or H2 tags to flag important things.
Even more important than search engine ranking is having great content on the site. SEO is intended to draw repeat visitors, but to get them to stay a while. These small things can help boost your site rankings to the top.
Don’t try using Flash when you’re using a website for SEO purposes. Flash may take a little while to load and then won’t be able to be gone over by search engine crawlers. This means that a Flash file’s text won’t get to be indexed. In order to optimize your website, the content must be able to be searched and indexed by search engines.
Always include descriptive and efficient tags when trying to improve your SEO. Avoid making your tag longer than 30 words. It is important that your description not take up more than 100 KB of data storage.
Providing a site map is an important way to help search engines spider your website and increase your incoming traffic. All your webpages will receive equal attention. Visitors can use the site map to navigate your website. The more navigable your site is, the more traffic you will get.
Utilize one or two videos to help increase the web presence of your site. Videos can be great for personal introductions or product demonstrations and tutorials. Post the video on your own website, making sure to label it with effective keywords. Use webmaster tools so you can submit the site URL to a central account. Also be sure to post on Metacafe, Yahoo, YouTube and others. This should glean you plenty of customers.
If you want to raise your search engine ranking, educate yourself on social marketing and look into the free sites that are out there. There are many more social networking sites besides Twitter and Facebook. Many networking sites attract specialized groups and interests, such as sites for Christians or photographers. Use those that have relevance to your business sector, and take advantage of the opportunities they provide to create awareness and facilitate better search engine optimizaiton.
Start by doing keyword research. Knowing which keywords to use will help you get the attention you want for your articles. Keyword research will allow you to understand what search terms people use to navigate in your particular categories. Keeping this content highlighted helps raise your search engine rankings.
In order to manifest an increase in search engine results, make sure your keywords are best placed in their longest and plural forms. Keyword stemming is used by a variety of search engines. If you use “accountant” as your keyword, some search engines will be smart enough to include similar terms like “accounting” or “accountants,” but others may not. Always use the longest form of a keyword. This will ensure that your site comes up in a variety of different searches.
Your website should be easy to read. Include features on your site such as larger font size options and always make sure your site is clear and concise. This will help it rank higher in search results. This is excellent for both your readers with impairments and disabilities, and your search ranking, as well.
Don’t ever publish identical articles on different pages. This can be viewed as a cheating attempt by Google and can damage your Page Rank. You should also not have anyone link to two separate pages within your site for duplicate content because this can also affect your search engine ranking.
You need to go through your site for errors, some forget to do this. Make sure both your visitors and search engines can easily understand your site. Spell your keywords correctly and avoid obvious grammar mistakes. Otherwise, you risk having search engines lower your site’s ranking.
Even though search engine optimization is a very complex field in which full-time experts can be found, there is a level at which novices can enter and learn. If you already maintain your own site, then integrating some of these SEO tactics should be easy. Improved website traffic might be closer than you think!
Make sure you use a language meta tag if you are writing in a foreign language. That’s because search engines will rank you higher when people do a search for your content in that language.